HOW DO GYMS ACTUALLY MAKE MONEY FROM THE MULTISPORT CARD?

How Do Gyms Actually Make Money from the Multisport Card?

How Do Gyms Actually Make Money from the Multisport Card?

Blog Article

Ever wondered what happens behind the scenes when you swipe your Multisport Card at the gym? While the card offers you unlimited access to fitness centers, pools, and yoga studios, the reality is more complex for gym owners.


This guide breaks down exactly how the Multisport program works for gyms—how they earn, what they lose, and whether it’s a smart business move or just added pressure.






What Is the Multisport Card?


The Multisport Card is a corporate wellness benefit offered in Poland and other European countries. It gives employees access to thousands of gyms and wellness centers with a single membership, typically paid for (or subsidized) by their employers.


Users love it—it’s simple, flexible, and grants access to a huge range of activities.






Why Users Love It


Multisport users can go to any participating gym or sports center without signing individual contracts. They can hit the gym one day, attend a fitness class the next, and swim on weekends. The convenience and variety are unmatched.






Why Gyms Partner with Multisport


Gyms often sign up with Multisport to gain exposure and fill their facilities. With the market becoming increasingly competitive, being part of the Multisport network helps attract visitors who might never have considered joining otherwise.






How Gyms Get Paid


Per-Visit Compensation


Each time a Multisport user visits, the gym receives a small payment. But how much is it? Usually between 5 and 10 PLN per visit—far less than what regular paying members bring in.



Negotiated Contracts


These payments are determined through contracts between the gym and Multisport’s parent company, Benefit Systems. Larger gyms may secure better terms. Smaller gyms? Not so lucky.






The Real Numbers: How Much Do Gyms Earn?


Let’s break it down:





  • Per visit earnings: 5–10 PLN




  • Regular drop-in price: 20–30 PLN




So, a Multisport user visiting 20 times a month might generate 100–200 PLN in revenue—much less than a standard membership that costs 100+ PLN and comes with lower daily usage.


Check this analysis for more: ???? karta multisport ile zarabia siłownia






The Costs Gyms Face


Daily Operating Costs


Every visitor uses water, electricity, showers, locker rooms, and requires cleaning and staff support. The more people you have, the more expensive it gets.



Equipment Maintenance


More users = faster equipment wear. Treadmills, bikes, weights—everything gets worn down and needs repairs or replacement more frequently.






A Real-Life Example


Let’s say a gym gets 1,000 Multisport check-ins per month and earns 7 PLN per visit. That totals 7,000 PLN.


Now deduct:





  • Rent




  • Staff wages




  • Utilities




  • Repairs and supplies




The actual profit? Slim—if any.


Compare that to 100 regular members paying 100 PLN each = 10,000 PLN with fewer costs and less stress on the facility.






Multisport Members vs Traditional Members


Multisport users:





  • Usually come during peak hours




  • Rarely pay for extras




  • Can't be upsold easily (their plan includes most services)




Regular members:





  • Often more loyal




  • More likely to buy personal training, premium classes, or merchandise







Are There Any Benefits for Gyms?


Yes, there are some advantages:



Higher Foot Traffic


Even if the earnings are lower, Multisport can help keep your gym busy. More people = more buzz = more visibility.



Upselling (if done smartly)


Gyms can promote extra services like:





  • Paid workshops




  • Supplements




  • Private sessions not covered by the Multisport deal







But There Are Serious Challenges


Low Profit Margins


The small payout per visit often doesn’t justify the wear and tear on equipment, staffing, and facility usage.



Overcrowding


Too many visitors during peak times can upset regular members who pay full price but get less space, less attention, and worse service.






Can Gyms Quit or Renegotiate?


Yes, but with a cost. Opting out means losing visibility and volume. Renegotiating is possible, but small gyms usually lack the leverage to demand better terms.


That’s why many gym owners study reports like this one: ???? karta multisport ile zarabia siłownia to guide smart decisions.






What Are the Alternatives?


Gyms can:





  • Create their own loyalty programs




  • Offer premium memberships




  • Focus on niche offerings (e.g., personal training, wellness packages)




These methods can attract clients willing to pay more for personalized or exclusive services.






Balancing Business and User Experience


There’s no easy answer. While users enjoy the affordability and flexibility of the Multisport Card, gyms must carefully assess whether it’s worth the trade-off in revenue and service quality.


The smartest gyms treat Multisport as a lead generator—not their main income source.






Conclusion


The Multisport Card is fantastic for users—but it creates a complex financial puzzle for gyms. Small per-visit payments, high traffic, and increased costs can strain resources fast.


Gyms that succeed with Multisport do so by:





  • Monitoring costs closely




  • Focusing on upselling




  • Converting visitors into full-paying members




In the end, the Multisport Card can be a tool—not a crutch—for growing a sustainable fitness business.

Report this page